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India Digital Customer Engagement

India Digital Customer Engagement

$ 1,297.00

Everything you need to know about adopting the latest digital best practices to strengthen your India business. Learn how to enhance your India customer experience with actionable guidance to power demand generation, customer service and customer insight.

Overview, Table of Contents & Sample Pages below

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Overview

India’s digital landscape is evolving rapidly. Driven by a number of factors, including the government’s focus on digital development; a young and digitally aware population; and, most critically, better connectivity due to the expansive reach of mobile phones, India is steadily moving toward a digitally powered economy.

Companies that have a strong digital growth strategy in place today — particularly one that focuses on effectively engaging customers — will be better positioned to edge out competition as the country’s digital landscape transforms.

With this in mind, FSG has developed a framework to help companies engage customers using digital platforms. Use this framework and the case studies in this report to build an effective digital strategy in India.

What you will learn

  • What makes India’s digital landscape unique from other markets
  • How customer engagement is being redefined across B2B and B2C by digital innovations in India
  • Learn from 10 actionable case studies breaking down the latest best practices in India digital customer engagement

What you will receive

  • Immediate access to the 39-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Executive Summary3
  • Section 1: India’s Digital Landscape – Background & Trends4
  •   Benchmarking Global Digital Development5
  •  Digital Infrastructure is Currently Lacking6
  •   Digital Connectivity Varies by State7
  •   Trends Shaping India’s Digital Landscape8
  •   Trend 1: Government-led Digitalization9-11
  •   Trend 2: Rising Mobile Penetration12-15
  •   Trend 3: Digitally Influenced Shopping16-17
  •   Trend 4: Several Digital Players18
  •   Trend 5: Increasing E-Commerce Sales19-20
  • Strategic Framework for Effective Digital Customer Engagement21
  •   FSG’s Digitalization Strategy Framework22
  •   Research Focus: Digital Customer Engagement23
  • Case Studies on Effective Digital Customer Engagement24-25
  •   Case Studies: Demand Generation26
  •   Case 1: Focus on Mobile-First Marketing27
  •   Case 2: Target Ad Campaigns Effectively28
  •   Case 3: Utilize Multiple Online Platforms29
  •   Case 4: Offer Unique Products Online30
  •   Case Studies: Customer Service31
  •   Case 5: Use Mobile Apps to Serve Rural India32
  •   Case 6: Improve Servicing Using a Social CRM33
  •   Case 7: Create an Omni-Channel Experience34
  •   Case Studies: Customer Insight35
  •   Case 8: Collect Qualitative Digital Insights36
  •   Case 9: Segment Online Customers37
  •   Case 10: Monitor & Map Website Traffic Results38
  • About Frontier Strategy Group39

Sample Pages

Digital Connectivity Varies by State

Research Focus India Digital Customer Engagement

India Focus on Mobile First Marketing

Frontier Strategy Group is a leading information and advisory services firm that works with over 200 multinational clients operating in emerging markets globally. Our analysts and commentary are regularly featured in outlets such as the Harvard Business Review, Financial Times, CNBC, Bloomberg and The Wall Street Journal.

Unlike most research providers, our reports and analysis focus on the issues that matter most for international business. Rather than  cover high-level macroeconomic analysis, our reports interpret how geopolitical and economic trends impact key business activities at a global, regional, national, and sub-national level.

Our unparalleled access to 5,000+ client executives leading businesses around the globe fuels our research agenda, surfacing hot topics and trend analysis that leads the curve, rather than follows it