2016 EMEA Outlook

$ 375.00

A comprehensive overview of the Europe, Middle East & Africa (EMEA) region. Learn about the regional outlook and main drivers (including sub-regional outlooks for key markets), scenarios and disruptors to prepare for, and implications for strategy and execution.

Overview, Table of Contents & Sample Pages below


High volatility, elevated political and economic risk, and underperforming growth will characterize the environment in EMEA not only for the rest of 2016, but for the next 18-24 months.

Instead of simply adapting short-term strategies in anticipation of a recovery, EMEA business leaders must re-set their long-term assumptions and strategies for the region, while carefully prioritizing markets, customer segments, and industries in the short term.

In a highly competitive market that offers little room for error, EMEA regional leadership teams need to set the right tone for local teams and partners through a combination of clear mandates, effective incentives, and ongoing support.

What you will learn

  • What are the main drivers shaping the outlook for the Europe, Middle East & Africa region
  • How will the sub-regional outlooks for key markets like Sub-Saharan Africa, Western Europe, and Eastern Europe evolve
  • Which scenarios and disruptors will have the greatest impact on the region

What you will receive

  • Immediate access to the 42-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases


Table of Contents

  • Executive Summary3
  • Section 1: FSG View on Europe, Middle East & Africa (EMEA)4
  •   EMEA in Global Context: General Slowdown5
  •   It’s Time to Stop Waiting for the Recovery6
  •   Redefine Where Opportunities Lie…7
  •   …And Focus on the Long Term8
  • Section 2: Drivers of EMEA Performance in 20169
  •   Driver #1: Weak Global Growth10
  •   Driver #2: Low Commodity Prices11
  •   Driver #3: Emerging Market Foreign Exchange Volatility12
  •   Driver #4: Rising Political Instability13
  •   Implications for Action14
  • Section 3: Sub-Regional Outlooks15
  •   FSG View on Western Europe16
  •   FSG View on Central & Eastern Europe17
  •   FSG View on Sub-Saharan Africa18
  •   FSG View on Middle East & North Africa19
  • Section 4: Industry Outlooks20
  •   Consumer Goods21
  •   Healthcare22
  •   Industrials23
  •   Technology24
  • Section 5: Scenarios & Disruptors of EMEA Performance25
  •   EMEA in 2016: Scenarios Overview26
  •   EMEA in 2016: Disruptor Summary27
  •   Disruptor #1: China Financial Crisis28
  •   Disruptor #2: Eurozone Recession29
  •   Disruptor #3: Oil Price Collapse30
  •   Disruptor #4: Unexpected Syria Spillover31
  •   Disruptor #5: Widespread Social Upheaval32
  •   Disruptor #6: Protectionist Policies Hurt MNCs33
  • Section 6: Implications for Strategy & Execution34
  •   Focus on Five Key Actions35
  •   1. Create a Balanced Regional Portfolio36
  •   2. Build a Strong Regional Team37
  •   3. Structure Effective Channel Partnerships38
  •   4. Localize to Improve Market Position39-40
  •   5. Manage Ongoing Disruptions41
  • About Frontier Strategy Group42

Sample Pages

Low Commodity Prices in Europe

Protectionist Policies Hurt MNCs

EMEA in 2016 Disruptor Summary

Frontier Strategy Group is a leading information and advisory services firm that works with over 200 multinational clients operating in emerging markets globally. Our analysts and commentary are regularly featured in outlets such as the Harvard Business Review, Financial Times, CNBC, Bloomberg and The Wall Street Journal.

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