2018 EMEA Outlook

$ 975.00

A comprehensive overview of the Europe, Middle East & Africa (EMEA) region in 2018. Learn about the regional outlook and main drivers (including sub-regional outlooks for key markets), scenarios and disruptors to prepare for, and implications for strategy and execution.

Overview, Table of Contents & Sample Pages below


While the macroeconomic conditions in Europe, Middle East and Africa (EMEA) are likely to stabilize in 2017, multinational companies are unlikely to see a reversal of current low economic growth and exchange rate and political uncertainty, both in 2017 as well as in the medium term.

This requires a revisit of the broader regional strategy assumptions, better balanced regional portfolios, as well as very clear prioritization of investments given constrained resources and margins under pressure.

Companies will still find plenty of opportunities in the region, but these will increasingly be driven by a portfolio approach that creates buffers for underperformance between and within markets, agile local execution, and deeper localization in priority markets.

What you will learn

  • What are the main drivers shaping the outlook for the Europe, Middle East & Africa region
  • How will the sub-regional outlooks for key markets like Sub-Saharan Africa, Western Europe, and Eastern Europe evolve
  • Which scenarios and disruptors will have the greatest impact on the region

What you will receive

  • Immediate access to the 47-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases


Table of Contents

  • Executive Summary3
  • Section 1: FSG View on Europe, Middle East & Africa (EMEA)4
  •   EMEA in Global Context5
  •   EMEA in 20206
  •   Thriving in the New Normal7
  •   Focus on Five Key Actions in 20178
  •   1. Optimize Your Regional Portfolio9-10
  •   2. Align Execution Around Segments11
  •   3. Enhance Channel Sophistication12
  •   4. Develop a Localization Strategy13-14
  •   5. Manage Ongoing Disruptions15
  • Section 2: Drivers of EMEA Performance in 201716
  •   Driver #1: Weak Global Growth17
  •   Driver #2: Low Commodity Prices18
  •   Driver #3: Currency Volatility19
  •   Driver #4: Political Disruption20-21
  •   Driver #5: Rising Business Costs22-23
  •   Implications for Action24
  • Section 3: Sub-Regional Outlooks25
  •   FSG View on Western Europe26
  •   FSG View on Middle East & North Africa27
  •   FSG View on Sub-Saharan Africa28
  •   FSG View on Commonwealth of Independent States29
  •   FSG View on Central Europe30
  • Section 4: Industry Outlooks31
  •   Consumer Goods32
  •   Healthcare33
  •   Industrials34
  •   Technology35
  • Section 5: Scenarios & Disruptors of EMEA Performance36
  •   EMEA in 2017: Scenarios Overview37
  •   EMEA in 2017: Disruptor Summary38
  •   Disruptor #1: China Loses Control39
  •   Disruptor #2: Sustained Oil Price Collapse40
  •   Disruptor #3: Eurozone Banking Crisis41
  •   Disruptor #4: G7 Trade Retreat42
  •   Disruptor #5: Trump & Putin Discredit NATO43
  •   Disruptor #6: Russia Economic Mismanagement44
  •   Disruptor #7: Turkey Financial Collapse45
  •   Disruptor #8: Iran Deal Unravels46
  • About Frontier Strategy Group47

Sample Pages

EMEA in 2020

Develop a Localization Strategy

EMEA Driver - Low Commodity Prices

Frontier Strategy Group is a leading information and advisory services firm that works with over 200 multinational clients operating in emerging markets globally. Our analysts and commentary are regularly featured in outlets such as the Harvard Business Review, Financial Times, CNBC, Bloomberg and The Wall Street Journal.

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