2018 Sub-Saharan Africa Outlook

$ 975.00

A comprehensive overview of Sub-Saharan Africa (SSA). Learn about the short- and long-term outlook for SSA, the 6 drivers of regional performance, as well as scenarios and disruptors to prepare for.

Overview, Table of Contents & Sample Pages below


Sub-Saharan Africa’s (SSA’s) growth will improve fractionally in 2018, buoyed by greater currency stability in most markets, greater levels of investment, and the easing of drought conditions that plagued East and southern Africa in 2016–2017.

Low global prices for oil and metals will dampen prospects for markets dependent on extractives, and consequently demand in these markets will be subdued. Oil-importing economies, notably in East Africa, will accelerate.

As customers emerge from the post-2014 oil price crash environment, the nature of demand will change: Business-to-Consumer (B2C), Business-to-Business (B2B), and Business-to-Government (B2G) segments will all become more discerning and value conscious. This will require adaptations in strategy and execution that businesses need to integrate into their 2018 SSA plans.

What you will learn

  • What is the long-term outlook for businesses investing in Sub-Saharan Africa
  • Which macroeconomic and geopolitical drivers matter most in 2018
  • Understand the risks to watch and signposts to monitor in SSA

What you will receive

  • Immediate access to the 53-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Executive Summary3
  • Section 1: FSG View on Sub-Saharan Africa4
  •  Sub-Saharan Africa Growth is Moderating5
  •  Demand Profiles are Changing6
  •  Market Resilience Will Be Critical7
  •  Focus on Healthy Consumer Markets8
  •  Reprioritize Your Market Portfolio9
  •  Reassess Consumer Segments10
  •  Megatrends Drive the Long-Term Outlook11
  •  Economic Diversification12
  •  Consumer Spending13
  •  Foreign Investment14
  •  Government Spending15
  •  Natural Resources16
  •  Infrastructure Investment17
  •  Technological Innovation18
  •  Rising Government Debt19
  •  Growing Inequality20
  •  Political Reform Process21
  • Section 2: Drivers of Sub-Saharan Africa’s Performance in 201722-23
  •   Driver #1: Low Commodity Prices24
  •   Driver #2: Currency Volatility25
  •   Driver #3: Ease of Doing Business26
  •   Driver #4: Political Transitions27
  •   Driver #5: Moderately Improving Weather28
  •   Driver #6: Rising Business Costs29
  •   Implications for Action30
  • Section 3: 2018 Country and Sub-Regional Outlooks31
  •   Sub-Saharan Africa Sub-Market Clusters32-33
  •   West Africa Outlook34
  •   East Africa Outlook35
  •   Southern Africa Outlook36
  •   Central Africa Outlook37
  •   Nigeria Outlook38
  •   South Africa Outlook39
  •   Kenya Outlook40
  •   Angola Outlook41
  • Section 4: Scenarios & Disruptors42-44
  •   Disruptor #1: Sustained Oil Price Collapse45
  •   Disruptor #2: China Hard Landing46
  •   Disruptor #3: Trump Trade Chaos47
  •   Disruptor #4: RIP PAX Americana48
  •   Disruptor #5: Nigeria President Dies49
  •   Disruptor #6: DR Congo Chaos Escalates50
  •   Disruptor #7: EAC Trade Talks Break Down51
  •   Disruptor #8: ANC Split52
  • About Frontier Strategy Group53

Sample Pages

Demand Profiles are Changing in SSA

2018 Divide SSA into Regional Clusters

Disruptor 8 - ANC Split 2018

Frontier Strategy Group is a leading information and advisory services firm that works with over 200 multinational clients operating in emerging markets globally. Our analysts and commentary are regularly featured in outlets such as the Harvard Business Review, Financial Times, CNBC, Bloomberg and The Wall Street Journal.

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