2018 Western Europe Outlook

$ 975.00

A comprehensive overview of Western Europe. Learn about the outlook and main drivers of Western Europe (including country outlooks for key markets) as well as scenarios to monitor in 2018.

Overview, Table of Contents & Sample Pages below


Western European markets will record strong performance in 2018, after risks subsided during 2017. However, multinationals are unlikely to see a considerable acceleration in consumer and business demand in 2018 unless governments implement reforms.

The business landscape will be attractive in large markets like Germany and France, and southern Europe will offer growth opportunities, especially Spain, as fundamentals improve rapidly. As macroeconomic conditions remain favorable, competition will increase.

With careful execution and a special focus on customer segmentation and redefinition of value proposition, businesses can capture the solid opportunities across the region in 2018.

What you will learn

  • What are the main drivers shaping the outlook for Western Europe
  • How will the country-level outlooks for France, Germany, Greece, Italy, Spain and the United Kingdom evolve
  • Which scenarios and disruptors will have the greatest impact on the region

What you will receive

  • Immediate access to the 42-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases


  • 2018 Western Europe Drivers12
  •   Driver #1: Consumer Demand13
  •   Driver #2: Public Spending14
  •   Driver #3: Low-Inflation Environment15
  •   Driver #4: Exchange Rate Dynamics16
  •   Western Europe Megatrends17
  •   Recommendations for Action18
  • Industry Implications19
  •   Western Europe’s Diverging Dynamics20
  •   Consumer Goods21
  •   Healthcare22
  •   Industrials23
  •   Technology24
  • Country Outlook25
  •   2018 France Outlook26
  •   2018 Germany Outlook27
  •   2018 Greece Outlook28
  •   2018 Italy Outlook29
  •   2018 Spain Outlook30
  •   2018 United Kingdom Outlook31
  • Scenarios And Disruptors of Western European Performance in 201832
  •   Eurozone in 2018: Scenarios Overview33
  •   Western Europe in 2018: Disruptor Summary34
  •   Disruptor #1: Italian Populism Shock35
  •   Disruptor #2: Greece Leaves the Eurozone36
  •   Disruptor #3: Migrant Crisis Redux37
  •   Disruptor #4: UK Leaves EU Customs Union38
  •   Disruptor #5: Brexit Canceled39
  •   Disruptor #6: China Hard Landing40
  •   Disruptor #7: Oil Price Rebound41
  • About Frontier Strategy Group42

Sample Pages

Western Europe Remains Attractive

Western Europe in 2018 - Disruptors

2018 Italy Outlook

Frontier Strategy Group is a leading information and advisory services firm that works with over 200 multinational clients operating in emerging markets globally. Our analysts and commentary are regularly featured in outlets such as the Harvard Business Review, Financial Times, CNBC, Bloomberg and The Wall Street Journal.

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