Adapt to Win in Slowing Russia

$ 375.00

A comprehensive overview of Russia’s operating environment for multinational companies. Learn how businesses can adapt their strategies to succeed in a slowing Russia, despite what has become an increasingly volatile business landscape.

Overview, Table of Contents & Sample Pages below


To succeed in Russia’s new normal, companies need to adapt their long-term assumptions about the market to the country’s growth potential and macro outlook, and then seek opportunities to outperform through excellent execution and thoughtful strategy adaptations.

Most importantly, companies must start by re-segmenting their customers, prioritizing their most attractive customer segments, and then aligning channel, product, pricing, and people strategies as well as investments to support outperformance in their selected customer segments.

This report helps businesses follow a structured approach to pressure-testing their Russia strategies, and it provides case studies and frameworks for aligning strategy and execution along each key element needed to outperform in the market

What you will learn

  • What are the new dynamics of the Russian business landscape
  • How can businesses systematically pressure test their Russia strategy
  • Understand case studies and frameworks to apply today

What you will receive

  • Immediate access to the 28-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases


Table of Contents

  • Executive Summary3
  • Section 1: Russia’s New Normal4-7
  •   There is a New Normal in Emerging Markets4
  •   Russia’s Outlook is for Sluggish Growth5
  •   Business as Usual is No Longer Possible6
  •   Optimize Your Russia Business7
  • Section 2: Pressure Test Your Russia Strategy8
  •   1. Adjust Your Assumptions9-10
  •   2. Segment Your Customers11-13
  •   2A. Adapt Your Product Offering14-17
  •   2B. Refine Your Route to Market18-21
  •   2C. Make the Right Investments22-24
  •   2D. Align Your People with Your Strategy25
  •   3. Keep Your Plan on Track in Volatility26-27
  • About Frontier Strategy Group28

Sample Pages

New Normal Emerging Markets

Russia Segment Customers

Russia Route to Market

Frontier Strategy Group is a leading information and advisory services firm that works with over 200 multinational clients operating in emerging markets globally. Our analysts and commentary are regularly featured in outlets such as the Harvard Business Review, Financial Times, CNBC, Bloomberg and The Wall Street Journal.

Unlike most research providers, our reports and analysis focus on the issues that matter most for international business. Rather than  cover high-level macroeconomic analysis, our reports interpret how geopolitical and economic trends impact key business activities at a global, regional, national, and sub-national level.

Our unparalleled access to 5,000+ client executives leading businesses around the globe fuels our research agenda, surfacing hot topics and trend analysis that leads the curve, rather than follows it