China Digital Customer Engagement

$ 975.00

Everything you need to know about adopting the latest digital best practices to strengthen your China business. Learn how to enhance your China customer experience with digital insights to power demand generation, customer service and customer insight.

Overview, Table of Contents & Sample Pages below

SKU: 0058 Categories: , Tags: ,


With 700 million internet users and a rapidly evolving e-commerce ecosystem, China has leapfrogged many other global markets in its swift digital development.

Among other digitalization efforts, engaging customers via an omni-channel strategy has become increasingly important for both B2B and B2C companies to drive sales and marketing efforts.

With this in mind, FSG has developed a framework for effective digital customer engagement and 10 case studies on how multinational and local companies are leveraging digital channels to improve demand generation, enhance customer service, and collect customer insight

What you will learn

  • What makes China’s digital landscape unique from other markets
  • How customer engagement is being redefined across B2B and B2C by digital innovations in China
  • Learn from 10 actionable case studies breaking down the latest best practices in China digital customer engagement

What you will receive

  • Immediate access to the 36-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Executive Summary3
  • Understanding China’s Rapidly Evolving Digital Landscape4
  •   Rapid Digital Development in China5
  •  The Government Drives Digital Development6-7
  •   Local Players Dominate the Market8-9
  •   Consumer Behaviors are Evolving10-12
  •   Digital Awareness is Rising in B2B Sectors13
  •   E-Commerce Readiness Varies14-15
  • Strategic Framework for Effective Digital Customer Engagement16
  •   FSG’s Digitalization Strategy Framework17
  •   Research Focus: Digital Customer Engagement18
  • Case Studies on Effective Digital Customer Engagement19-20
  •   Case Studies: Demand Generation21
  •   Case 1: Build a Comprehensive Traffic Plan22
  •   Case 2: Improve Integrated Digital Marketing23-24
  •   Case 3: Partner with O2O Service Providers25
  •   Case 4: Upgrade Business Model with Services26
  •   Case Studies: Customer Service27
  •   Case 5: Integrate WeChat With Your CRM28
  •   Case 6: Capitalize on the QR Code Wave (B2C/B2B)29-30
  •   Case 7: Develop Smart Products and Services31
  •   Case Studies: Customer Insight32
  •   Case 8: Partner to Avoid Tech Regulatory Risk33
  •   Case 9: Take an O2O2O Approach34
  •   Case 10: Shift Positioning from B2B to B2B2C35
  • About Frontier Strategy Group36

Sample Pages

E-Commerce Readiness Varies Across Provinces

Research Focus - Digital Customer Engagement

Case - Improve Integrated Digital Marketing

Frontier Strategy Group is a leading information and advisory services firm that works with over 200 multinational clients operating in emerging markets globally. Our analysts and commentary are regularly featured in outlets such as the Harvard Business Review, Financial Times, CNBC, Bloomberg and The Wall Street Journal.

Unlike most research providers, our reports and analysis focus on the issues that matter most for international business. Rather than  cover high-level macroeconomic analysis, our reports interpret how geopolitical and economic trends impact key business activities at a global, regional, national, and sub-national level.

Our unparalleled access to 5,000+ client executives leading businesses around the globe fuels our research agenda, surfacing hot topics and trend analysis that leads the curve, rather than follows it