Sizing the Cuban Opportunity

$ 975.00

A comprehensive overview of the market opportunity in Cuba. Learn to rely on the right types of data specific to Cuba, how the market is likely to grow in the future, as well as important scenarios to prepare for.

Overview, Table of Contents & Sample Pages below

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Improving relations between the United States and Cuba, coupled with the Cuban government’s persistent efforts to implement economic reform have led to an increase in attention toward the island economy. However, understanding the validity of Cuban statistics and anticipating the future trajectory of the economy are particularly challenging.

To help guide multinationals through these challenges, FSG has analyzed the distortions of current Cuban statistics and modeled the economic impact over the next decade of significant external and internal dynamics that will radically transform Cuba’s economy and business opportunities.

What you will learn

  • What is particularly misleading about officially reported data in Cuba
  • Which economic growth factors should companies tap into to increase their likelihood of success
  • Understand the baseline, downside, and upside scenarios that businesses need to prepare for

What you will receive

  • Immediate access to the 50-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Executive Summary3
  • Section 1: Making the Case for Rightsizing the Cuban Opportunity4
  •   MNC Interest in Cuba is Growing Quickly5
  •   Sizing the Opportunity is Challenging6
  •   Economic Reforms are Gaining Ground7
  •   Rightsizing the Cuban Opportunity is Key8
  • Section 2: Understanding Misleading Official Data9
  •   Why Cuban Statistics are Problematic10
  •   Overvalued Medical and Social Services11
  •   Poorly Measured Productivity Levels12
  •   Undervalued Informal Economy13
  •   Income Reporting Effects14
  •   Undervalued Exports and Remittances15
  • Section 3: Assessing the Current Market Opportunity16
  •   How to Evaluate Cuban Statistics: Business-to-Consumer (B2C)17
  •   How to Evaluate Cuban Statistics: Business-to-Business (B2B)18
  •   How to Evaluate Cuban Statistics: Business-to-Government (B2G)19
  • Section 4: Gauging Cuba’s Growth Potential20
  •   Cuba’s Necessary Transformation21
  •   Economic Fundamentals Need Change22
  •   Assessing the Future Market Opportunity23
  •   Growth Factor #1: Lifting of the Embargo24-26
  •   Growth Factor #2: Foreign Exchange Normalization27-29
  •   Growth Factor #3: Investment Growth30-32
  •   Growth Factor #4: Government Austerity33-35
  •   Growth Factor #5: Consumption Growth36-38
  •   Growth Factor #6: Venezuela Import Shock39-41
  • Section 5: Economic Outlook & Scenarios42
  •   Scenarios for Cuba43
  •   Baseline: Persistent Progress44
  •   Downside: Prioritizing Stabilization45
  •   Upside: Accelerating Liberalization46
  • Section 6: Next Steps for Businesses47
  •   Assess Market Potential for Your Company48
  •   Understand Cuba’s Operating Environment49
  • About Frontier Strategy Group50

Sample Pages

How to Evaluate Cuban Statistics

Impact of Lifting Cuba Embargo

Scenarios for Cuba

Frontier Strategy Group is a leading information and advisory services firm that works with over 200 multinational clients operating in emerging markets globally. Our analysts and commentary are regularly featured in outlets such as the Harvard Business Review, Financial Times, CNBC, Bloomberg and The Wall Street Journal.

Unlike most research providers, our reports and analysis focus on the issues that matter most for international business. Rather than  cover high-level macroeconomic analysis, our reports interpret how geopolitical and economic trends impact key business activities at a global, regional, national, and sub-national level.

Our unparalleled access to 5,000+ client executives leading businesses around the globe fuels our research agenda, surfacing hot topics and trend analysis that leads the curve, rather than follows it