E-Commerce in Emerging ASEAN

$ 975.00

A comprehensive overview of the e-commerce opportunity in emerging ASEAN. Learn about ASEAN market fundamentals, country-by-country e-commerce overviews, and key considerations for building online channels in ASEAN.

Overview, Table of Contents & Sample Pages below


Southeast Asia’s e-commerce markets are beginning to expand rapidly after years of lagging behind Asian peers. While these growing online channels offer significant opportunities for multinationals, ASEAN’s complexity and fragmentation make it challenging to scale an e-commerce business across member countries.

In this report, we examine how companies should evaluate the diverse markets in Southeast Asia and outline four key factors that executives should consider on a regional level when developing an online presence in ASEAN.

What you will learn

  • How ASEAN’s emerging online channels differ from those of neighboring countries
  • Country overviews of the top 5 ASEAN markets for e-commerce
  • Understand the key considerations for building online channels in ASEAN

What you will receive

  • Immediate access to the 25-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases


Table of Contents

  • Executive Summary3
  • Section 1: The Fragmentation of Southeast Asian E-Commerce4
  •   ASEAN’s E-Commerce Markets Trail Neighbors5
  •   E-Commerce Fundamentals Appear Strong6
  •   ASEAN E-Commerce Has Tremendous Potential7
  •   Trade Barriers Hinder Economies of Scale8
  •   Legislative Gaps Hinder Regional Expansion9
  •   Cross Border Shipping Will Not Suffice10
  •   Evaluate Markets on Their Own Merit11
  •   Two Tiers of ASEAN E-Commerce Markets12
  • Section 2: Country-Level E-Commerce Profiles13
  •   Indonesia’s E-Commerce Market14
  •   Malaysia’s E-Commerce Market15
  •   Philippines’ E-Commerce Market16
  •   Thailand’s E-Commerce Market17
  •   Vietnam’s E-Commerce Market18
  •   Understanding the Industry Composition of Clusters18
  • Section 3: Key Considerations for Building Online Channels in ASEAN19
  •   Key Considerations for Multinationals20
  •   Mobile Optimization21
  •   Payments Options22
  •   Channel Conflict23
  •   Social Media24
  • About Frontier Strategy Group25

Sample Pages

ASEAN E-Commerce Trails Neighbors

Legislative Gaps in E-Commerce

Payment Options

Frontier Strategy Group is a leading information and advisory services firm that works with over 200 multinational clients operating in emerging markets globally. Our analysts and commentary are regularly featured in outlets such as the Harvard Business Review, Financial Times, CNBC, Bloomberg and The Wall Street Journal.

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