Future of Chinese Urbanization

$ 975.00

Everything you need to know about China’s urbanization plan and implications for company strategy. Learn how to prioritize city-clusters, why ‘city-level’ is the most effective approach, and which business activities will require adjustments.

Overview, Table of Contents & Sample Pages below

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China is currently undergoing a once-in-a-lifetime transition to a consumption- and services-based growth model. To facilitate this transition, the government has embarked on an ambitious urbanization drive to turn tens of millions of rural farmers into urban consumers.

The government has a detailed blueprint outlining how it intends to implement this project. A key component is targeting city clusters as the country’s core economic structure over the coming years.

Companies who familiarize themselves with this program and adopt a clustering strategy of their own will benefit from additional scale and a more efficient use of resources.

To that end, FSG has developed a tool that will enable multinationals to identify the cities and clusters of most value to their business. Executives should consider using this tool to align their organization’s approach to China with the government’s city-cluster development model.

What you will learn

  • Why city-level is the ONLY way to approach China moving forward
  • How to determine which city clusters represent the greatest opportunity
  • Understand key areas of adjustment across sales, distribution and talent

What you will receive

  • Immediate access to the 42-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Executive Summary3
  • China’s Urbanization Blueprint4
  •   City Clustering Example5
  •  China Must Urbanize to Sustain Growth6
  •   The Government Has a Plan7
  •   Reform Will Be Required 8-9
  •   More Infrastructure Will Be Required10
  •   Chian is Taking a City Clustering Approach11
  •   Industry Clusters Will Bolster City Clusters12
  •   Pilot Programs Will Facilitate the Plan13
  •   Why Multinationals Should Take a Cluster Approach14
  • Prioritization Framework and Methodology15-16
  •   China’s 19 City Clusters17
  •   The Clusters by 202018
  •   How to Assess City-Level Attractiveness19-27
  • Key Considerations for Multinationals28-29
  •   Channel30-31
  •   Sales Force Effectiveness32
  •   Talent Management33
  •   Product Segmentation34
  • Appendix35
  •   Spreadsheet Model for Market Prioritization36
  •   FSG Cluster Map Template37
  •   FSG List of Hub Cities38
  •   Indicators Used & Ranking Methodology39-40
  •   China City Data41
  • About Frontier Strategy Group42

Sample Pages

China's 19 City Clusters

Example B2C Prioritization

China Urbanization Channel

Frontier Strategy Group is a leading information and advisory services firm that works with over 200 multinational clients operating in emerging markets globally. Our analysts and commentary are regularly featured in outlets such as the Harvard Business Review, Financial Times, CNBC, Bloomberg and The Wall Street Journal.

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