Market Monitoring Playbook

$ 975.00

A comprehensive guide to market monitoring in emerging markets. Learn how businesses put in place step-by-step plans to monitor markets, track risks and prepare contingency plans as well as understand recommendations for how to course correct and handle change management.

Overview, Table of Contents & Sample Pages below


Even the best-laid plans are frequently upended by unexpected economic and political events, especially in international markets.

Companies that adapt quickly and smoothly to market surprises incorporate external leading indicators into their regular management dashboards and business-review cadence, and apply disciplined course-correction processes.

This report presents frameworks and leading practices that prepare a global organization to quickly minimize risk and seize opportunities when the unexpected occurs.

What you will learn

  • A step-by-step system to monitor key markets for change
  • How businesses can build contingency plans to minimize risks and capitalize on opportunities
  • Leverage actionable diagnostics to assess organizational effectiveness

What you will receive

  • Immediate access to the 55-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases


Table of Contents

  • Executive Summary3
  • Section 1: Why Invest in Market Monitoring Capabilities
  •   Market Monitoring Diagnostic4
  •   FSG Market Monitoring Playbook5
  •   Expect the Unexpected6
  •   Resilience to Change Drives Performance7
  •   Assumptions Often Disregarded in Execution8
  •   Capability Investments Pay Off9
  •   Overview: Market Monitoring10
  •   Overview: Risk Tracking & Contingency Planning11
  •   Overview: Course Correction & Change Management12
  • Section 2: Market Monitoring Process13-14
  •   Emerging Markets Are Difficult to Monitor 15
  •   MNCs Tend to Monitor Lagging Data 16
  •   Desired Data is Often Unreliable17
  •   Link Performance to External Drivers18
  •   Define a Data Collection Plan19
  •   Leading Indicators Provide Early Warnings20
  •   Select External Drivers of Performance21
  •   Monitor Subnational Market Trends22
  •   Design Forward-Looking Dashboards23-24
  •   Align Monitoring With Review Cadence25
  • Section 3: Risk Tracking & Contingency Planning26-27
  •   Unpleasant Surprises Can Undermine Plans 28
  •   Document Assumptions and Risks to Plan 29
  •   PEST(EL) Gives Comprehensive Trend Analysis 30
  •   Different Types of External Change31
  •   Scenario Analysis Makes Sense of Many Risks32-38
  • Section 4: Course Correction & Change Management39-40
  •   Ad-Hoc Adjustments is the Norm 41
  •   Diagnose Root Causes of Missteps 42
  •   Analyse External and Internal Root Causes 43
  •   Calibrate Scope and Urgency of Change44
  •   Assess Need for Drastic Strategy Reset45
  •   Evaluate Near-Term/Long-Term Tradeoffs46
  •   Identify Stakeholders for Change47
  •   Engage Local Teams in Strategic Thinking48
  •   Manage Scope and Timing of Change49
  •   Build a Library of Tactical Responses50
  •   Compare Course-Correction Alternatives51
  •   Apply Change Management Disciplines52-54
  • About Frontier Strategy Group55

Sample Pages




Frontier Strategy Group is a leading information and advisory services firm that works with over 200 multinational clients operating in emerging markets globally. Our analysts and commentary are regularly featured in outlets such as the Harvard Business Review, Financial Times, CNBC, Bloomberg and The Wall Street Journal.

Unlike most research providers, our reports and analysis focus on the issues that matter most for international business. Rather than  cover high-level macroeconomic analysis, our reports interpret how geopolitical and economic trends impact key business activities at a global, regional, national, and sub-national level.

Our unparalleled access to 5,000+ client executives leading businesses around the globe fuels our research agenda, surfacing hot topics and trend analysis that leads the curve, rather than follows it