Prioritizing Digital Markets in ASEAN (Part II)

$ 975.00

This analysis sheds light on the unique characteristics of ASEAN’s diverse digital landscape, and provides 10 actionable case studies for companies across industries to learn from.

Overview, Table of Contents & Sample Pages below


Southeast Asia has a rapidly developing digital ecosystem that provides MNCs with wide-reaching online channels for customer engagement. With a successful digital plan, both B2B and B2C companies can better drive sales and marketing efforts by improving demand generation, enhancing customer service, and collecting customer insight.

As the second report in FSG’s two-part series on digital customer engagement in the Association of Southeast Asian Nations (ASEAN), this analysis offers insights on the most critical regional trends shaping the ASEAN-5’s future digital development and 10 case studies on effective digital tactics deployed by MNCs and local players, to help companies design a targeted digital plan for the region.

What you will learn

  • How is ASEAN’s digital development unique
  • What are the greatest challenges for companies interested in expanding their digital footprint in ASEAN
  • Which proven case studies can companies from across industries implement to win in ASEAN

What you will receive

  • Immediate access to the 33-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Introducing the Global Leadership Briefing3
  • FSG’s Strategic Framework for Digital Customer Engagement in ASEAN4
  •   A Comprehensive Digitalization Strategy5
  •   Research focus: Digital Customer Engagement6
  •   Complex Decision Making in Southeast Asia7
  •   FSG’S Targeted Digital Solutions for ASEAN8
  • Understanding southeast Asia’s Evolving Digital Development9
  •   Understand Regional Digital Development10
  •   #1: Increasingly Connected Population11
  •   #2: Vibrant Tech Investment Environment12
  •   #3: Booming E-Commerce Markets13
  •   #4: Mobile-Oriented Interactions14
  •   #5: Heavy Social Media Influence15
  •   #6: Growing Policy Support for Innovation16
  • Case Studies on Effective Digital Customer Engagement in ASEAN17
  •   Develop Localized Digital Strategies18
  •   Case Studies: Demand Generation19
  •   Case 1: Maximize E-Commerce Trafic20
  •   Case 2: Capitalize on Social Commerce21
  •   Case 3: Focus on Content Marketing22
  •   Case 4: Proactively Manage Channel Conflicts23
  •   Case Studies: Customer Service24
  •   Case 5: Map Your Customer’s Digital Journey25
  •   Case 6: Leverage Virtual Service Platforms26
  •   Case 7: Prioritize Mobile Engagement27
  •   Case studies: Customer Insight28
  •   Case 8: Build a Social CRM System29
  •   Case 9: Partner to Crunch Customer Data30
  •   Case 10: Enable Your Channel Partners31
  •   Appendix: A Digital Prioritization Framework32
  • About Frontier Strategy Group33

Sample Pages

ASEAN Increasing Connectivity

ASEAN Capitalize on Social Commerce

ASEAN Build a Social CRM

Frontier Strategy Group is a leading information and advisory services firm that works with over 200 multinational clients operating in emerging markets globally. Our analysts and commentary are regularly featured in outlets such as the Harvard Business Review, Financial Times, CNBC, Bloomberg and The Wall Street Journal.

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